Barry Parr

PO Box 0551
Montara, CA 94037
650.523.4929

barry@parr.org
linkedin.com/in/barryparr
parr.org/resume

Summary

I’m a marketer, industry analyst, and media executive looking to leverage my analytical, marketing, and communication skills to help build a business.

Experience

VP & Principal Analyst
Outsell
Burlingame, CA
2013 to Present
Covered media and marketing as an industry analyst at Outsell, a boutique media research firm serving the information and media industries. Consulted to Outsell’s clients on business strategy, market sizing, and technology industry trends. Currently an affiliate analyst with Outsell, working on a consulting basis.

Managed business-to-business media practice, Outsell’s largest practice, with more than 40 clients. Consulted to clients worldwide on refining their business models, market tends, and competitive intelligence. Created major market research reports, consulted on custom projects, project managed executive surveys to size and forecast markets, interviewed and evaluated vendors, and tracked emerging industry strategies.

Built a research practice covering television, in partnership with Broadcasting & Cable and Multichannel News. Managed the partnership, set the research agenda, developed television audience survey and consumer advertising survey, wrote research on the future of television. Quoted by AP, Bloomberg, and Reuters, and appeared on CNN’s Reliable Sources. Worked with Salesforce, Marketo.

Coastsider
Editor And Publisher
Montara, CA
2004 to present
Created one of the original hyperlocal news sites, covering coastal San Mateo County, from the Santa Cruz County line to San Francisco. Achieved significant market penetration. Mentored and trained hyperlocal entrepreneurs in other communities nationwide. You can stream a webcast of my presentation on hyperlocal advertising to the Knight Digital Media Center at the UC Berkeley Graduate School of Journalism from the KDMC website.

Director of Marketing
Chartio
San Francisco, CA
2014 to 2016
Established Analyst Relations program for this B2B SaaS startup, with over 30 analyst and influencer relationships, including the Gartner Magic Quadrant and our highly successful user review program. Created and managed Chartio’s public relations, building a list of journalists covering our market and building relationships. Created first collateral for field sales team. Managed company blog and interviewed customers. Managed competitive intelligence, product marketing, and content marketing. Created Chartio’s positioning and tagline. Designed and implemented Chartio’s Net Promoter Score system. Managed collaboration of cross-functional teams that included engineering, product management, sales and marketing. Worked with Salesforce, Hubspot, SQL, project management, and business intelligence tools.

Media Consultant
Dow Jones
San Francisco, CA
2011 to 2013
Consulted to Global 100 companies in the analysis of their coverage in traditional, Web, and social media. Redesigned the company’s sales presentations, client training, and reports. Consulted to major corporations, including Walgreens, Smuckers, Southern California Edison, Visa, and BNSF on corporate responsibility, competitive intelligence, and PR issues. Worked with product management to improve customer satisfaction. Supported field sales team in winning major accounts. Presented on the company’s behalf at the Sentiment Analysis Summit. Managed and edited outsourced report writers in India in creating clients’ media analyses. Applied and project managed implementations of text mining, automated sentiment analysis, and statistical analysis.

Senior Analyst, Media and Advertising
Forrester Research
San Francisco, CA
2005 to 2009
Industry Analyst covering online media and advertising. Created strategic, actionable research for Global 1000 clients. Advised clients on social media, media strategy, ad revenue optimization, technology and industry trends, local media, mobile, and video. Worked with field sales team to win major clients. Clients included senior executives at Cox Communications, BBC, Time Warner, Dex, CBS News Interactive, Nokia, and Online Publishers’ Association. Project managed major annual consumer technology survey. Frequent speaker at conferences and small executive groups on reinventing online media, social networking for media properties, local advertising strategy. Managed and analyzed national surveys of consumer online behaviors. Won two major research awards. Managed public relations team to arrange speaking opportunities and press quotes.

Owner
MediaSavvy
Montara, CA
2001 to 2005
Worked as a consultant, creating custom research for online media companies. Projects included statistical analyses of Salesforce.com data, modeling of competitors’ business models, and interviews of clients and competitors. Clients include McGraw-Hill, Intuit, Apple Computer, Outsell, IDC, New England Journal of Medicine, and CIO Magazine. In 2002, created pioneering networked media blog MediaSavvy.

Ecommerce Research Director
IDC Research
Mountain View, CA
1998 to 2001
Created IDC’s ecommerce research program, covering media, travel, retail, computing, and automobiles. Built a team of analysts and launched multiple subscription research products. Created an uncannily accurate Internet advertising forecast, online demographic forecast, globalization strategies, privacy, and consumer behavior. Featured annual speaker in the main room at IDC’s annual Directions conference.Trained IDC analysts in forecasting, report writing, and modeling. Consulted to clients including Netscape, America Online, Visa, Yahoo, Citibank, Compaq, IBM, and Microsoft.

Vice President of News
CNET
San Francisco, CA
1996 to 1997
Created the business side of News.com, the breaking technology news site that Walt Mossberg called “a must read for anyone who cares about technology news”. Built the production team and project managed the evolution of the site . News.com was twice voted best news web site by a non-newspaper company by the Newspaper Association of America and Editor & Publisher. Responsible for technology, design, and advertising sales.

Managing Producer
Mercury Center
San Jose Mercury News, CA
1992 to 1996
Co-created Mercury Center, the first full newspaper on the Web, for the San Jose Mercury News. Managed the development and marketing of Internet services such as email news alerts, one of the first online employment sites, and news archives. Managed marketing and played a key role in advertising sales. Managed software development and systems administration. Mercury Center was named best website from a newspaper with a circulation under 300,000 by the Newspaper Association of America and Editor & Publisher and the best business service on the Web by Interactive Age.

Education

Harvard Business School
MBA, Marketing
1980 to 1982

Stanford University
AB, Psychology
1974 to 1978

Sites Created or Co-Created

I didn’t create Chartio’s web site, but I am a major contributor to its design, analytics, and development as a marketing tool for the company.

Mercury Center was the first newspaper on AOL and the Web in 1994. The site hadn’t changed much at the time of oldest link I can find on Archive.org, from 1997.

News.com was the first online-only news service in the world in 1996. It launched with a lot of HTML that I wrote.

Parr.org has been my personal site since 1997. That year, Parr.org was one of the top results in Altavista for “cheesecake”.

MediaSavvy has been my blog since 2002. I wrote the first version using Radio Userland, but soon realized that I should have used Movable Type. A few years ago, I moved it to Wordpress.

Coastsider is a site I created to cover my community in coastal San Mateo County. It was one of the first hyperlocal news sites in the world in 2004. I built Coastsider by hand, using Expression Engine, PHP, and BBEdit.